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Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them by Alex Gofman - PH.D., Howard R. Moskowitz - PH.D.

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Index

A

Abacus case study study, 110–111

component ideas, 114–115

creating and testing new products, 115–116

Gamester product concepts, 119–120

principles of invention process, 112

results and rules for actions, 116–119

segmentation, 117

silo structure for consumer electronics, 113

suppression, 121

synergisms, 120–121

ACL (Asia Calling, Ltd.) case study study, 229

customers’ needs translated into product design, 231

goals, 230

publicity material, 231

search-based advertising, 232

subscription-based competitive

intelligence, 231

active co-creators, consumers as, 112

AE (adaptive experimentation), 7, 15

algebra of the consumer mind. See mind genomics ambient intelligence, 126

AmericanW AmericanWay ay magazine, 107

analysis Buy It! database, 165–166 ...

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