April 2007
Beginner to intermediate
272 pages
6h 40m
English
book
Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them
by Howard R. Moskowitz - PH.D., Alex Gofman - PH.D.
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Index
A
Abacus case study study, 110–111
component ideas, 114–115
creating and testing new products, 115–116
Gamester product concepts, 119–120
principles of invention process, 112
results and rules for actions, 116–119
segmentation, 117
silo structure for consumer electronics, 113
suppression, 121
synergisms, 120–121
ACL (Asia Calling, Ltd.) case study study, 229
customers’ needs translated into product design, 231
goals, 230
publicity material, 231
search-based advertising, 232
subscription-based competitive
intelligence, 231
active co-creators, consumers as, 112
AE (adaptive experimentation), 7, 15
algebra of the consumer mind. See mind genomics ambient intelligence, 126
AmericanW AmericanWay ay magazine, 107
analysis Buy It! database, 165–166 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.