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Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them by Alex Gofman - PH.D., Howard R. Moskowitz - PH.D.

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Part II. Making the Future

The Genie was out of the bottle. With RDE’s proven record of making fortunes for many astute companies, it’s no wonder there’s an ongoing development to push the limits and expand the use of this approach to new areas. Read here how RDE drives innovation and creates better packages and magazine covers, pushing opportunity at every corner.

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