April 2007
Beginner to intermediate
272 pages
6h 40m
English
book
Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them
by Howard R. Moskowitz - PH.D., Alex Gofman - PH.D.
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Part II. Making the Future
The Genie was out of the bottle. With RDE’s proven record of making fortunes for many astute companies, it’s no wonder there’s an ongoing development to push the limits and expand the use of this approach to new areas. Read here how RDE drives innovation and creates better packages and magazine covers, pushing opportunity at every corner.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.