Foreword
Welcome to the brave new world, where science and knowledge meet, and perhaps give the status quo a run for its money.
This book is about Rule Developing Experimentation (RDE)—a business process with which a company can know more about customers than many think even possible. That information sheds light on what the company has to do to ride the wave, get the next set of customers, and then anticipate the future. Armed with these new information-gathering tools, a company can find out what turns on their current and potential new customers, insightfully create new products, successfully launch them, and happily grab market share from the competitors. Imagine this as the world for generations to come—where what you are means less than ...
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