April 2007
Beginner to intermediate
272 pages
6h 40m
English
book
Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them
by Howard R. Moskowitz - PH.D., Alex Gofman - PH.D.
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Chapter 12. RDE’s “Brave New World!”
In an old hunters’ story, two hunters were preparing to go to the jungle to hunt a tiger. One of them was putting on light and comfortable running shoes, whereas the other had his old heavy boots. “Do you think it will make you run faster than the tiger if it chases us?” asked the latter. “Nope,” said the other. “I just need to run faster than you do.”
RDE frequently allows the “hunters” to “get the tiger” in the first place. In other less glamorous cases, at least it lets the user stay one step ahead of the competition, a distance that is frequently just enough to succeed—or, at least, survive.
This book guided us on a journey from food to magazines, from politics to the stock market, from U.S. factories ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.