Chapter 5. Discover More About Your Competitors Than They Themselves Know—Legally!
This chapter is not about “cloak-and-dagger, mission-impossible” type of commercial espionage, although the results might be much more exciting to the business professional. Let’s change our mis en scene to the often-frenetic, generally frazzled content programming and marketing department of a Web-based broadcaster specializing in teen ezines (teen-based newsletters on the Internet). Unlike the scientists in the first chapters, there’s no test tube in sight; the mere mention of statistical modeling makes the more creative of the group wince with pain, real or affected; and even in the most optimistic case, the deadline is always yesterday. Pain or no pain, technology-driven ...
Get Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
