No credit card required
About the Authors
Part I. Making Money
Chapter 1. Hewlett-Packard Shifts Gears
Chapter 2. Maxwell House’s Calculus of Coffee
Chapter 3. Dialing Up Delicious: Major Discoveries from Vlasic and Prego
Chapter 4. How to Make People Feel Good Even When They Pay More
Chapter 5. Discover More About Your Competitors Than They Themselves Know—Legally!
Part II. Making the Future
Chapter 6. Rubik’s Cube of Consumer Electronics Innovation
Chapter 7. Bridging Cool Design with Hot Science
Part III. Flying to Venus
Chapter 8. Mind Genomics: Consumer Mind “on the Shelf”
Chapter 9. Making the President and Public Communications into “Products”
Chapter 10. RDE Defeats Murphy’s Law and “Bares” the Stock Markets ...