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Shoot to Sell by Kim Miller, Rick Smith

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Chapter 4Researching Your Topic

Chapter Objectives

  • Research to find existing, competing products.
  • Define your video’s purpose.
  • Identify your ideal customer.
  • Narrow down your niche.

So far you’ve learned what SIVs are and that just about any topic of interest to a sizable group of people is a potential subject for a SIV. We shared with you the stories of many people who took a hobby or skill and turned that into a video. We also looked at some places you can go to see the type of topics people are looking for.

We encouraged you to write down any ideas that occurred to you as you were reading this. Now it’s time to start refining those ideas.

What you need to do next is determine your video’s purpose, identify your ideal customer, figure ...

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