Chapter 22Distributing Your SIV Through Others

Chapter Objectives

  • Learn about some of the distribution options you have for DVDs and online delivery.
  • Understand the pros and cons involved in selling your DVDs through distributors and to large retailing chains.
  • Find out how you can find specialty niche distributors, retailers, and catalogs.

There are many ways to sell and distribute your videos. Later on we’ll focus on setting up your business to sell retail but let’s turn our attention to selling your videos through other distribution networks first. We’ll be talking mostly about physical products such as DVDs but, more and more through the availability of online technology, you can sell your video through distributors who deliver it digitally. ...

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