Shoot to Sell

Chapter 8Pre-Production

Chapter Objectives

• Refine your project idea.
• Create an overall project schedule.

Pre-production is essentially what the name implies. It is everything that happens prior to beginning actual production of your film or video. It may not be the most exciting stage, unless you’re the script writer, but it is perhaps the most critical step to producing a successful video. No matter if you are working with a team of others or producing it by yourself, time-consuming and expensive errors and omissions can be avoided by spending the necessary time to make a clear plan. Not only that, but if you are looking to others to help you fund your project, you’ll need a strong outline or script and marketing plan before you approach ...