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Shoot to Sell by Kim Miller, Rick Smith

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Chapter 21Fulfillment

Delivering Your Video to Your Customer

Chapter Objectives

  • Know the pros and cons of doing your own fulfillment.
  • Choose the best shipping method for you.
  • Understand what fulfillment services can do for you.
  • Understand what Video-On-Demand (VOD) is and how you can use it.

Having the greatest video in the world won’t earn you a cent until you exchange it with a customer for cash, which means you need a method of getting it to them. The industry term for the process of following through a transaction from ordering through delivery is fulfillment.

The activities involved in product fulfillment include warehousing, assembly, quality control, and delivery of your video directly to your customers. If you decide you are going ...

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