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Shoot to Sell by Kim Miller, Rick Smith

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Preface

Welcome to the world of video publishing and the special interest video (SIV) industry. This book is for anyone interested in producing and selling their own videos. Whether you’re an experienced filmmaker or simply someone with a desire to produce a video, you’ve come to the right place.

One of the first things you should do is get a notebook. We’ll be asking you to think about and write down a lot of ideas. Keep your notebook handy and as you’re reading this book, take the time to write down questions, ideas, and processes that occur to you. You also should have on hand manila file folders because as you go through the processes we recommend, you’ll be collecting a lot of written material to use for inspiration and marketing ideas. ...

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