Chapter 36Video Marketing Basics

Chapter Objectives

  • Learn the types of videos you can use to help market your videos.
  • Understand why web videos are so powerful.
  • Get to know the advantages of self-hosted video sites over free sites and how to use each one.
  • Learn what elements you need to include in these types of videos.
  • Learn a few tips for using web video to drive traffic.

Video marketing is a fairly new form of promotion that can be very effective when used properly. As a video publisher, it just makes sense to use this visual medium when selling your products. Though visual marketing has been used for some time in the form of TV commercials, video marketing differs in some important ways.

While televised commercials tend to focus more ...

Get Shoot to Sell now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.