April 2013
Beginner
324 pages
11h 12m
English
Content preview from Shoot to Sell
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Chapter 36Video Marketing Basics
Chapter Objectives
- Learn the types of videos you can use to help market your videos.
- Understand why web videos are so powerful.
- Get to know the advantages of self-hosted video sites over free sites and how to use each one.
- Learn what elements you need to include in these types of videos.
- Learn a few tips for using web video to drive traffic.
Video marketing is a fairly new form of promotion that can be very effective when used properly. As a video publisher, it just makes sense to use this visual medium when selling your products. Though visual marketing has been used for some time in the form of TV commercials, video marketing differs in some important ways.
While televised commercials tend to focus more ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.