Shoot to Sell

Chapter 7Funding Your Project

Chapter Objectives

• Become aware of how to pitch your project.
• Learn about crowdfunding sources like indiegogo (www.indiegogo.com).

Are you funding your video or are you looking for outside funding sources? If it’s the latter, you’ll most likely need not just a production budget but a business and/or marketing plan to demonstrate that you have thought your project out realistically all the way through from production to marketing and that you have a good idea of its earning potential. A potential funder may ask to see a script.

High budget movies are rarely if ever produced unless the distribution networks are in place first. Since movies are largely funded by investors, those investors want to know how the ...