April 2013
Beginner
324 pages
11h 12m
English
Content preview from Shoot to Sell
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Chapter 38Other Forms of Marketing
Chapter Objectives
- Understand the broad range of additional marketing opportunities available to you.
- Research to determine the best marketing channels for your business.
We’re coming to the end of the chapters on marketing but we’ve barely scratched the surface of the topic. There are so many ways to market your videos in addition to what we’ve covered. Briefly, here are a few more to consider.
Search Engine Marketing (SEM)
This is a broad category that includes striving to have your website found on search engine results pages through several means, both free and paid.
Search Engine Optimization
As I stated before, search engine optimization is enhancing your website so that it can be ranked high ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.