Chapter 38Other Forms of Marketing

Chapter Objectives

  • Understand the broad range of additional marketing opportunities available to you.
  • Research to determine the best marketing channels for your business.

We’re coming to the end of the chapters on marketing but we’ve barely scratched the surface of the topic. There are so many ways to market your videos in addition to what we’ve covered. Briefly, here are a few more to consider.

Search Engine Marketing (SEM)

This is a broad category that includes striving to have your website found on search engine results pages through several means, both free and paid.

Search Engine Optimization

As I stated before, search engine optimization is enhancing your website so that it can be ranked high ...

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