
1
Chapter 1
The Redefinition
oftheSports Business
Introduction
e sports business has been dramatically changed across the past two decades.
A series of “this changes everything” innovations and events involving labor rela-
tions, facility development, media, and revenue generation have occurred. ese
changes require students to have a very dierent knowledge base and perspective as
they seek jobs with the horizontally and vertically organized teams that today are
real estate corporations, entertainment businesses, and, in some instances, media
corporations. At the heart of each of these conglomerates is a team. But, how each
owner operates hi