August 2011
Intermediate to advanced
500 pages
17h 16m
English
Content preview from Sports Finance and Management
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222 ◾ Sports Finance and Management
retransmission of the games. e demand for those images, however, allowed MLB
to receive $3,500 ($77,236 in 2010 dollars) for the rights to the 1912 World Series
(Haupert, 2011, http://eh.net/encyclopedia/article/haupert.mlb (accessed December
20, 2010)). Baseball’s growing popularity and the demand for sports was ripe to
explode into people’s homes as soon as the technology would expand to permit the
live transmission of games.
Radio broadcasts of baseball began in 1921 over the air waves of the rst com-
mercial radio station, KDKA in Pittsburgh. As radio’s popularity grew so did the
broadcasting of games. e 1921 World Series was transmitted to Pittsburgh (from
New York) and in 1923 the station
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