Pricing Strategies ◾ 357
Lower Prices Help a Team’s Image and Reputation
e rst four explanations all involve getting more fans to the stadium. ere seems
to be some other explanation needed with regard to the decision to raise prices
because some teams sell out all of the time. For example, the Green Bay Packers
have a season ticket waiting list of more than 80,000 people. eir games have
been sold out since 1960. e Washington Redskins supposedly have a waiting list
for season tickets of more than 150,000 people. Certainly, these teams could sell
the same amount of tickets if they increased the price a little bit. In other words,
a change in price would have absolutely no impact on attendance. ere is some
value to having these waitin