
414 ◾ Sports Finance and Management
Again, an obvious question is: Why do leagues have revenue sharing if small-
market teams may not use the funds to invest in player talent? One reason might
be because some revenue is generated by the league, not individual teams, and,
therefore, must be shared. Most of the NFL’s revenue comes from national televi-
sion contracts and, as noted, is shared equally among teams. ese revenues can
give some teams the nancing needed to make some desired investments. What is
sometimes forgotten is that the Colts, in their negotiations with the public sector
for a new stadium, underscored that it was only possible ...