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Chapter 9
Demand and the
SportsBusiness:
What Does the Customer
Want and How Does a
Team Owner Provide It?
Introduction
Every business owner understands that protability depends on delivering to their
customers exactly what they want in the manner in which they want it. ere are
some particularly unique elements to the sports industry that make its business
aairs and the assessment of consumer demand unlike any other. For example,
car manufacturers or computer makers would love to be the only purveyors of
their product in a given market. If all competitors were eliminated from a particu-
lar market, then it becomes innitely easier to ...