330 ◾ Sports Finance and Management
daytime holiday contest. Notice how dierent that is compared to the other sports.
For MLB clubs, there are 81 home games each season, and a majority of those are
played on weekdays. In addition, if a team qualies for the playos, an additional
11 games could be hosted leading to the sale of 92 games as part of a season ticket
(playo seats are always optional purchases). For basketball and hockey, there are 41
home games and there could be an additional 16 home playo games for a total of 57
events. Selling packages of 10 to 12 weekend events as opposed to tickets for 50 to 92
games with a majority played on weekdays provides teams from the four major profes-
sional leagues with vastly diering marketing ...