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Sports Finance and Management
book

Sports Finance and Management

by Jason A. Winfree, Mark S. Rosentraub, Brian M Mills
August 2011
Intermediate to advanced
500 pages
17h 16m
English
CRC Press
Content preview from Sports Finance and Management
242  ◾  Sports Finance and Management
of every major collegiate team were telecast. As an example, despite relatively poor
on-the-eld performances (3–9 in 2008 and 5–7 in 2009) and the telecast of each
of its home (and away games) to its local market, the University of Michigan con-
tinued to attract more than 110,000 fans to each of it games at Michigan Stadium
(e Big House).
Just as the vertical integration of networks and teams was a “this changes
everything” event with regard to the revenues earned by professional teams, a
seemingly innocuous announcement by the Big 10 Conference had a very similar
eect on collegiate sports. On June 21
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Publisher Resources

ISBN: 9781439897102