
242 ◾ Sports Finance and Management
of every major collegiate team were telecast. As an example, despite relatively poor
on-the-eld performances (3–9 in 2008 and 5–7 in 2009) and the telecast of each
of its home (and away games) to its local market, the University of Michigan con-
tinued to attract more than 110,000 fans to each of it games at Michigan Stadium
(e Big House).
Just as the vertical integration of networks and teams was a “this changes
everything” event with regard to the revenues earned by professional teams, a
seemingly innocuous announcement by the Big 10 Conference had a very similar
eect on collegiate sports. On June 21