
276 ◾ Sports Finance and Management
Table8.6 Financial World/Forbes valuation for the NFL
Team
2010 Value
(in $millions)
Growth Rates (in percent)
1 year 3 year 5 year 10 year 19 year
Atlanta Falcons 831 –2.92 1.44 3.79 9.98 11.08
Baltimore Ravens (Browns) 1,073 –0.56 3.60 4.43 8.40 11.11
Buffalo Bills 799 –12.10 –0.90 2.45 8.15 10.23
Carolina Panthers 1,037 –1.14 2.75 3.38 7.29
Chicago Bears 1,067 –1.39 2.74 4.14 12.83 11.90
Cincinnati Bengals 905 –5.04 –0.26 4.80 7.90 10.98
Cleveland Browns 1,015 –1.65 1.56 2.62 6.18
Dallas Cowboys 1,805 9.39 6.36 11.17 9.73 12.90
Denver Broncos 1,049 –2.96 1.81 2.95 8.34 12.43
Detroit Lions 817 –6.31 –2.07 0.93 8.01 ...