August 2011
Intermediate to advanced
500 pages
17h 16m
English
Content preview from Sports Finance and Management
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Facilities: “Disneyfication” and Design ◾ 121
is the extent to which an arena, ballpark, or stadium is to have an iconic exterior
design. e image benets for a city or region of such an external design is clear.
Later in this chapter, we will discuss why an iconic external design can lead to
higher revenue for a team from the hosting of other events. Before turning to
that issue in the section that looks at the number of facilities in a region, it is
necessary to focus on “internal” design issues that must be considered to maxi-
mize revenue generation. at discussion is anchored in what has been labeled
the Disneycation of sports, tourism, and entertainment. Understanding these
changes are critical for sport managers and these new desi ...
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