
Demand and the SportsBusiness ◾ 325
In Figure9.7, the dark bars indicate per capita spending on entertainment (includ-
ing sports) and the lighter bars represent household spending. e household spending
may be more important because it adjusts for dierent concentrations of households
without children. For example, when the unit of analysis is household spending, those
living in the Phoenix and Minneapolis/St. Paul areas actually spent more for entertain-
ment than households in New York, Boston, Chicago, and Los Angeles. Household
spending in Seattle was the highest among all of the regions analyzed. At the other
extreme, in the Miami r