Media and Sports Management ◾ 247
waiting for lms to be shown on television. Add to all of the cable and satellite
options those available on the Internet, and it seems more appropriate to describe
the televising of entertainment as “narrow casting” rather than “broad casting” or
the term used to refer to the televising of programs to large audiences. e frag-
mentation and expanding number of entertainment choices has elevated the value
of sports. Games are the televised events that attract the largest number of viewers,
and that ability is what continues to pique the interest of advertisers. As long as
the popularity of sports endures, televised sports events will attract a multitude of
viewers and encourage consumers to pay cable and ...