
300 ◾ Sports Finance and Management
also looks at annual changes in household income in an eort to understand how
consumers are being aected by current economic trends. Other government agen-
cies collect data on population growth, the number of businesses in a commu-
nity and the number of their employees (larger rms, for example, might be more
interested in entertaining clients at sporting events), and the overall payroll size
(rms paying employees more might similarly have larger entertainment budgets).
Understanding how these dierent measures of wealth compare and contrast across
numerous regions provides a careful assessment of