August 2011
Intermediate to advanced
500 pages
17h 16m
English
Content preview from Sports Finance and Management
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Demand and the SportsBusiness ◾ 305
conclusion of the 2010 season, there were 14 teams left in the WNBA, with the
future for a few unsettled if not quite tenuous (e.g., the Indiana Fever, Phoenix
Mercury). When you look at Figure9.3, you also can begin to think about the sports
tickets not included in the measure of supply: WNBA, minor league sports, other
college sports, and nearby college sports teams that are not in the immediate market
areas. You can think as well about factors not included in the measure of demand,
such as population outside of the city and regional preferences. ose increments
might lead some to conclude that some markets are supersaturated.
Another helpful way to evaluate markets is to look at penetration rates
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.