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Sports Finance and Management
book

Sports Finance and Management

by Jason A. Winfree, Mark S. Rosentraub, Brian M Mills
August 2011
Intermediate to advanced
500 pages
17h 16m
English
CRC Press
Content preview from Sports Finance and Management
340  ◾  Sports Finance and Management
Game-Specific Determinants of Attendance and Other Factors
Until now the discussion has focused on winning, players, market size, and com-
petition issues as they aect attendance. ere are marketing or other short-term
variables that can bolster attendance. It should be no surprise that more fans attend
weekend games, or attend at certain times of day. Also, the home team’s opponent
makes a big dierence. If there is a high demand for the visiting team, this will
help the home team’s attendance. Sometimes it is because the visiting team has a
good fan base. For instance, the Yankees draw large attendances wherever they play.
Attendance is usually higher when the Yankees are visiting compared with most
other ...
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Publisher Resources

ISBN: 9781439897102