340 ◾ Sports Finance and Management
Game-Specific Determinants of Attendance and Other Factors
Until now the discussion has focused on winning, players, market size, and com-
petition issues as they aect attendance. ere are marketing or other short-term
variables that can bolster attendance. It should be no surprise that more fans attend
weekend games, or attend at certain times of day. Also, the home team’s opponent
makes a big dierence. If there is a high demand for the visiting team, this will
help the home team’s attendance. Sometimes it is because the visiting team has a
good fan base. For instance, the Yankees draw large attendances wherever they play.
Attendance is usually higher when the Yankees are visiting compared with most
other ...