
92 ◾ Sports Finance and Management
costs of producing the goods. Nike’s costs include marketing, which is similar to
those faced by teams, but also includes research and development, costs that are typi-
cally not part of a team’s business operations. e operating prot margin can be
found for the Packers, Nike, and the Big 10.
*
e Packers’ operating prot does vary
over the time period from 4 to 17 percent. Nike’s operating prot, on the other hand,
is more consistent, ranging only from 10 to 14 percent. e Packers’ net prot margin
ranges from 2 to 13 percent, and there is one interesting anomaly. In 2008, the net
prot margin was actually ...