
336 STRATEGIC MANAGEMENT
6. Market share, profitability of new products, sales success of new
products, and portion of new product sales in total sales
7. Number of R&D personnel, portion of R&D expenditures in
total sales, and number of patents
8. Number of great product innovations in last three years
7.10
LEARNING ORGANIZATION
The PESTELD analysis gives insights about the external environment
while imagining the intended strategy. The environment is not static,
and hence, the insights gained may not be of great value after some time.
Since environment is in a flux, the organization members need to learn
continuously to update themselves ...