Defiance is a ‘questioning the questioner’ way that plays on emo-
tions, attempting to reduce the credibility of the accuser in the eyes of
the public. The firm provides substantiation for being in conformity
with social norms. It attempts to redefine public opinion on fairness
and morality in its favour, rather than allowing the public to make its
own judgment. The effort may backfire as the firm most likely focuses
on technical rather than institutional characteristics in making the jus-
tification. It is an act of putting industry interest ahead of public interest
which may gain support in stock ...
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