Strategic Management, Text and Cases by Pearson

ANALYSIS OF BUSINESS ENVIRONMENT

81

Globalization progresses partly by design and partly by default and

MNCs get opportunity for market expansion. The resulting scale effect

and scope effect shifts development paradigms and native sustain-

able or local resource-based development modes get uprooted in due

course. Negative externalities accumulate crossing boundaries and

potentially affecting present and future generations.

2.8

INTERNET ECONOMY, E-COMMERCE,

AND SOCIAL NETWORKING SITES

Nowadays, any firm starting a business also launches a website in the

initial stage itself or at least buys a domain for it. During the 1990s

many Internet firms ...