
INTERNAL ANALYSIS
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exeRciSeS foR UndeRStAndinG
1. Develop and map the value chain of a res-
taurant or hotel in your town. Assess how
the capabilities and competencies of this
firm build-up (refer Section 3.10.2).
2. Identify the dimensions of value of a hospi-
tal in your town and differentiate whether
the hospital follows a value chain or value
shop model.
3. Differentiate the value creation strategies
of three retail shops in your town – a medi-
cal or pharmacy shop and a textile shop or
provision store and shoe shop.
4. Consolidate the value creation of the SONY
Corporation that they have been following
as their corporate strategy.
PRoject ...