December 2015
Intermediate to advanced
850 pages
41h 12m
English
Content preview from Strategic Management, Text and Cases by Pearson
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STRATEGY EXECUTION
447
meet the needs of future stakeholders. The basic ‘intention’ of the sus-
tainability-driven entrepreneurs is to mediate between contradictory
objectives (Schlange, 2007). A firm qualifies as sustainability driven if it
combines opportunities and intentions to simultaneously create value
from an economic, social, and ecological perspective.
The firm tries to create economic, social and ecological value simul-
taneously, through innovations with a cradle to cradle perspective.
Success measures are determined from a variety of viewpoints that pre-
dominantly belong to external stakeholders. Strategy execution in such
a perspective ...
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