December 2015
Intermediate to advanced
850 pages
41h 12m
English
Content preview from Strategic Management, Text and Cases by Pearson
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694 STRATEGIC MANAGEMENT
There is a growth in assets of Maersk, even though the profit was declining. In spite of increase
in fuel prices, Maersk could transport more volumes at cheaper rate for clients in recent years,
as the data in Table C1.2 depicts.
Shift from Bulk Cargo to Containerized Cargo
In 1956, Malcolm Mc Lean refitted an oil tanker with steel frames on its deck to stack shipping
containers. Modular units of uniform size as standardized containers came into shipping scene,
thus reducing the cost of loading cargo onto a freight ship. Till then, stevedores used to pile
cargo in sacks and crates of various sizes on the deck. Maersk ...
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