December 2015
Intermediate to advanced
850 pages
41h 12m
English
Content preview from Strategic Management, Text and Cases by Pearson
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CASE STUDY 5
719
Rajkot-based Adico group with which Escorts entered into a strategic alliance. The production
capacity is 6,000 tractors, expandable to 20,000. It is 14 hp, weighs 890 kg, has the lowest width
of 32 inches, and 5%–15% fuel efficient. Special tractor market size in India is estimated to be
16,000 per year. The market leader Mahindra Yuvraj sold 10,000 tractors in 2012.
India’s per acre power usage is only 1.5 hp against 7.5 hp in the developed countries. There-
fore, there is tremendous scope to increase sales for all the players when they target specific
requirements. Escorts launched its Farmtrac executive series in December ...
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