December 2015
Intermediate to advanced
850 pages
41h 12m
English
Content preview from Strategic Management, Text and Cases by Pearson
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INTRODUCTION TO BUSINESS POLICY AND STRATEGIC MANAGEMENT
47
SUMMARY
n
Strategic Management as a discipline with
a robust body of knowledge, journal, pro-
fessional association, and clear research
agenda evolved since 1980. Prior to 1979,
the discipline was called business policy.
n
Initially, the academicians were equating
strategy to the process of planning in busi-
ness organizations, which later became the
art of positioning a firm in a market among
competition.
n
The basic model of strategic management
consists of strategy formulation, implemen-
tation, and evaluation. Strategy is not a
unitary concept as it has many dimensions.
n
Strategy aims ...
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