December 2015
Intermediate to advanced
850 pages
41h 12m
English
Content preview from Strategic Management, Text and Cases by Pearson
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202 STRATEGIC MANAGEMENT
strategic choices with more clarity. A strategy formulation model for a
port management organization is given in Figure 5.10.
5.5
GENERIC COMPETITIVE STRATEGIES
Generic strategies are above the level of specific strategies (follow-
ing the classification scheme in biology that many species make one
genera) and thus generic strategies are broad categories of strategies.
Such strategies at the broadest level are intended to create a defendable
position for a firm in an industry, to cope successfully and sustainably
with the five competitive forces and thereby outperforming competi-
tors. The concept of generic strategies ...
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