
MONITORING STRATEGY IMPLEMENTATION
577
11. Hanging on or adopting wrong technology
12. Consolidation without gains
13. Adverse media reports
14. Poor strategy execution
15. Cases against the firm in courts and adverse judgements
16. Prolonged revenue growth decline
The top line of business performance is revenue growth and the bot-
tom line of performance is profit growth. All these indicators as symp-
toms of malfunctioning of strategy result in both reduction in top line
and bottom line of the business.
12.5
DISRUPTIVE STRATEGIES AND ALTERNATE
STRATEGIES
‘Creativity is radical discontinuity in a pattern of thought’
—David Bohm
Disruptive strategies ...