Chapter 16Sentiment Analysis: Showing Overall Distribution
Sentiment Analysis.
Dashboard Designer: Jeffrey Shaffer
Organization: Data Plus Science, LLC
Scenario
Big Picture
You are a social media manager, brand manager, or business analyst studying consumer sentiment for a specific brand/company and its competitors. You download tweets from Twitter and examine the sentiment around them, rating them using a tool such as Amazon's Mechanical Turk.
Specifics
You have text comments from consumers for some period of time. This could be tweets from Twitter, customer service notes, consumer review websites, or texts or emails from consumers.
You have cleaned the text and had the comments rated, either manually reviewed or using computer algorithms.
This sentiment is on a scale of 1 to 10, with 10 being the best (most positive) and 1 being the worst (negative).
You want to see how this sentiment compares to the sentiment of your other brands or your competitor's brands or as a company over all.
You have a large number of data points: hundreds, thousands, or even more.
Related Scenarios
You need to show reviews of product on websites, such as those on Amazon, Yelp, or Consumer Reports.
You need to show results of satisfaction surveys.
You need to show the results of customer feedback forms.
You need to show movie reviews, such as the reviews on IMDB or Rotten Tomatoes.
You are a ...
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