Book description
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to:
Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right
Make sense of your business environment and understand your audience
Get stakeholders aligned on business goals and user needs
Set your content strategy and decide how to measure success
Create, maintain, and govern on-strategy content
You’ll learn to control your content—and not have it control you.
Table of contents
- Title Page
- Copyright Page
- Dedication Page
- Contents at a Glance
- Table of Contents
- Acknowledgments
- About the Author
- In Praise of The Content Strategy Toolkit
- Foreword
- Introduction
- Part I: Get Budget and Buy-in
- Part II: Set Up for Success
- Part III: Dig In and Get the Dirt
- Part IV: Articulate Your Strategy
- Part V: Put Your Strategy into Action
- Appendix. List of Tools
- Index
Product information
- Title: The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right
- Author(s):
- Release date: June 2015
- Publisher(s): New Riders
- ISBN: 9780134105116
You might also like
book
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning …
book
Content Strategy for the Web, Second Edition
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: …
book
This Is Service Design Methods
In this book, you’ll find 54 hands-on descriptions that help you DO the key methods used …
book
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability, 3rd Edition
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers …