The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

Chapter 11. Create a Content Compass

OK. Stop and breathe for a second or two. You have accomplished a lot so far. You’ve done all the right things to make sure you know what your organization or client is trying to achieve. And you’ve diligently made sure everyone who matters is onboard with those goals.

Now you’ll get more specific about the role that content plays in meeting the organization’s objectives—and even more specifically, the content’s purpose for your project.

This chapter covers some helpful tools for setting and communicating your content compass. But first, I’ll talk about how your project’s scope affects your content compass.

Project Types

Chapter 2 mentioned that breaking off a small project might make sense, rather than tackling ...