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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey

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Part II: Set Up for Success

For car insurance companies, the No. 1 indicator of a safe driver is how often they have to slam on the brakes. That’s what those little thingies they put in your car measure. For content strategy projects—well, most projects—I’ve learned that the No. 1 indicator of success is getting the right stakeholders involved.

The next step is getting them aligned on what the project should achieve, explaining why you need their help, and setting expectations about what you need and when. After that, the key is managing the project efficiently from start to finish while keeping everyone informed and engaged.

CHAPTER 3 Get Stakeholders on Board

CHAPTER 4 Set and Align on Project Objectives

CHAPTER 5 Run the Project

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