O'Reilly logo

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Part IV: Articulate Your Strategy

Your stakeholders are ready to see a finished product. And honestly, you are too. Ideas are bubbling faster than you can remember them all. That’s great. It really is. Write them all down. Every idea. Every possibility. Now, put them aside.

Before you go too far into designing a solution, you need to set the strategy. It might be really apparent by now. Document it. Communicate it. Get everyone onboard with it. And then... and then, you can revalidate your ideas and possibilities to ensure they’re on strategy. Then get to work on what everyone wants to see finished.

CHAPTER 11 Create a Content Compass

CHAPTER 12 Decide How You’ll Measure Success

CHAPTER 13 Design Your Content

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required