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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey

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Part III: Dig In and Get the Dirt

You need to set the foundation for a successful content strategy project, one that’s rooted firmly in business goals, user needs, and reality. What you learn and align your stakeholders on during this discovery and diagnosis phase will ensure you craft and execute a content strategy that is designed to get specific results for your organization or client.

You’ll start by making sure you know and your stakeholders agree on the goal for the business. Then, you’ll learn what you can about the audiences you’re trying to reach. With a solid understanding of business goals, requirements, user needs, and expectations, you can start to understand how the current content stacks up.

In the end, you’ll put together a summary ...

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