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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey

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THE CONTENT STRATEGY TOOLKIT:METHODS, GUIDELINES, AND TEMPLATES FOR GETTING CONTENT RIGHT

Meghan Casey

NEW RIDERS

Find us on the Web at www.newriders.comTo report errors, please send a note to errata@peachpit.com

New Riders is an imprint of Peachpit, a division of Pearson Education.

Copyright © 2015 Brain Traffic, Inc. and Meghan Casey

Editor: Nancy Peterson, with Clifford ColbyProduction Editor: Tracey CroomDevelopment Editor: Robyn G. ThomasCopyeditors: Darren Meiss and Scout FestaCover Design: Sean Tubridy, with Mimi HeftInterior Design: Mimi HeftCompositor: Danielle FosterIndexer: James Minkin

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All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, ...

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