The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right
by Meghan Casey
THE CONTENT STRATEGY TOOLKIT:METHODS, GUIDELINES, AND TEMPLATES FOR GETTING CONTENT RIGHT
Meghan Casey
NEW RIDERS
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New Riders is an imprint of Peachpit, a division of Pearson Education.
Copyright © 2015 Brain Traffic, Inc. and Meghan Casey
Editor: Nancy Peterson, with Clifford ColbyProduction Editor: Tracey CroomDevelopment Editor: Robyn G. ThomasCopyeditors: Darren Meiss and Scout FestaCover Design: Sean Tubridy, with Mimi HeftInterior Design: Mimi HeftCompositor: Danielle FosterIndexer: James Minkin
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