The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

Chapter 14. Create On-Strategy Content

It’s time. You’re ready. Let’s get set up to create the content that will help you achieve your strategy. Everyone who works on content in your organization or client’s organization will be thankful for the work you’ve done so far and the work you’re about to do. I promise.

This chapter is split into two parts. In the first, I talk about some best practices for content processes and roles. In the second, I walk through tools and guidelines you can provide to the people who create, review, and publish content.

Roles, Responsibilities, and Process

Chapter 9 talked about how to uncover and document problems with processes and roles. Now is your chance to improve those processes to make content efforts more ...