The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

Chapter 8. Get Familiar with Your Content

This is the time when you answer the question “What in the world is going on with our content today?” Some might think, “Who cares; the strategy will dictate what needs to happen with it in the future.” Others posture, “We need to know every single detail about everything before we can move forward.”

I don’t think you can say, “who cares” because, well, you do. You care because you need to know what content you have to work with to create what your strategy determines you need. You need to know what content needs to go away.

And I don’t think the “we need to know every single detail” approach is a terribly effective use of time either. That said, I want some questions answered about how much content there ...