The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

Chapter 9. Review How Work Gets Planned and Done

We’ve already discussed that stakeholder alignment on your content strategy is a huge indicator of whether your project will get the right results for your organization. Just as important is ensuring you have the appropriate number of people with the necessary skillsets creating and sharing the right content through effective and efficient processes.

I estimate that 90 percent of the time when prospective clients ask us for help with content, they really need help with planning, people, and processes.

This chapter is about determining whether your client or organization has the right roles, skillsets, and processes to plan and create content that supports your strategy. It’s also about making sure ...