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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey

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Chapter 10. Put It All Together

I hope you’re feeling good about all the work you’ve done so far. More importantly, I hope you feel confident that it will help you develop a solid content strategy and make meaningful recommendations.

What comes next? Now is the time to check back in with your stakeholders, especially the ones who have decision-making power or a lot of influence. (Don’t forget the derailers.)

At Brain Traffic, we often prepare a Strategic Alignment Summary, which at a high level contains an overview of the following:

Image The business goals the project should help the organization achieve and why

A rundown of what you understand about ...

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